There’s no better endorsement of something being cool, than it finding its way onto the front cover of Vogue. From royal weddings to supermodels, only the most fabulous make it onto the front of this iconic fashion magazine. Which is why we were so excited to see Vogue Italia’s October issue – dedicated entirely to women over 60!
Notoriously absent from the fashion world, mature models (those 40+) are rarely seen on catwalks, despite the fact that the older, wiser and more financially stable woman is increasingly looking fantastic and investing just as much time and effort into their appearance as their younger counterparts.
The stunning Lauren Hutton, nearly 74, is the cover star of Vogue Italia’s October issue – the oldest woman to cover any of Vogue’s global editions in the history of the magazine. The ‘Timeless Issue’ focuses on women who are trailblazers in their respective fields – and of course, with success often comes age. It’s fabulous to see the magazine showcasing these inspiring women – others featured include Benedetta Barzini (Vogue Italia’s first ever cover model); Instagram sensation Baddie Winkle; supermodel Iman and Maye Musk, the recently-announced new face of CoverGirl.
“The question to ask isn’t ‘Is old age having a fashion moment?’—the answer, in fact, is yes,” Vogue Italia’s editor-in-chief Emanuele Farneti told WWD. “Rather, we think that it is about inclusive diversity, the real challenge of today. This relates to gender, ethnicity, and religion, and it is also true for age —no one feels excluded.”
In her cover interview, Lauren Hutton who has graced the cover of Vogue multiple times in the past, said this shoot was “the most important” of all of them. “This is a cover that can change society,” she said, “because it shows a woman who is vibrant, attractive, who still laughs, and who for the first time is a woman my age.”
We couldn’t agree more!
Did you enjoy this? Meet the women who are changing the way we view age and at the forefront of a revolution. Here’s how one of our clients kicked sugar for good, here’s how another learned to sleep after having four children gave her insomnia and find out why this lady says she feels like a completely different person after discovering Lumity. And, the wonderfully inspiring Beverly is 78 years young and fabulous – find out how.